Projects

The following are representative examples of projects worked on by RPGC Group and by its founder René Pelegero (see Bio here).  Names of Clients are not divulged for confidentiality reasons.  However, Client references will be gladly provided upon request.

Product Marketing

The Problem

A computer manufacturer wanted to rationalize the software offerings of its multiple partners catering to the EFT/POS marketplace into a single cohesive marketing message.

The Project

Created a Marketing Program umbrella that featured all software partners, explaining their different attributes, rationalizing their functional overlap, and fostering joint selling efforts, underscoring the hardware platform's benefits as the foundation for the software selection.  In addition to creation and management of the program, sales support efforts were also provided.

The Result

A successful marketing program that contributed $2Million per year in incremental revenue to the computer manufacturer.