Product Management & Product Marketing

Product Management/Marketing Services

What It Is

Traditional Product Management and Marketing Services

Process

A time and materials engagement where RPGC Group provides the necessary skill set to manage a payment product through all the different stages from definition to launch.  RPGC Group can provide support for all or some of these stages including, but not limited to:

• Market research and market opportunity assessment, including competitive analysis
• Business requirements definition and documentation
• Financial aspect support (i.e. pricing, cost of support, expected ROI, etc.)
• Product "road map" definition, including building a Release schedule
• Technical oversight
• Creation of product positioning and supporting marketing messaging
• Launch support (i.e. Press Releases, Media Events, collateral material creation, internal support material)
• Sales support, when appropriate

Deliverable

Deliverables vary significantly depending on the phase being supported.